iStore Masterclass - For Meta or for Worse?
4 Oct 2022 SAST (+02:00)
iStore Queen's Hotel V&A
Details
Why the metaverse is the biggest opportunity in almost three decades (but then again, perhaps it isn’t).
SPEAKER: Mike Abel (Founding Partner & CEO, M&C SAATCHI ABEL)
DESCRIPTION: “It’s life, Jim, but not as we know it.” Set to be worth over $650 billion by 2030, the metaverse will provide a global platform for brands to engage with their audiences at any time, whether it’s to entertain, educate, engage, or sell. Breaking down terrestrial borders in favour of an open virtual world, real-time engagement on a global scale, and harnessing data to better segment messaging will greatly impact the industry. As a marketer and advertising stalwart, Mike shares why this excites him, the reasons behind M&C Saatchi Abel’s investment in Africa’s first metaverse Ubuntuland, and the opportunities this presents for brands and consumers, as well as for African creatives and creativity globally.
Organiser
Loeries Creative Week 2023
Info
Why the metaverse is the biggest opportunity in almost three decades (but then again, perhaps it isn’t).
SPEAKER: Mike Abel (Founding Partner & CEO, M&C SAATCHI ABEL)
DESCRIPTION: “It’s life, Jim, but not as we know it.” Set to be worth over $650 billion by 2030, the metaverse will provide a global platform for brands to engage with their audiences at any time, whether it’s to entertain, educate, engage, or sell. Breaking down terrestrial borders in favour of an open virtual world, real-time engagement on a global scale, and harnessing data to better segment messaging will greatly impact the industry. As a marketer and advertising stalwart, Mike shares why this excites him, the reasons behind M&C Saatchi Abel’s investment in Africa’s first metaverse Ubuntuland, and the opportunities this presents for brands and consumers, as well as for African creatives and creativity globally.